The Brand

The Brand

Our brands vividly highlight the multifaceted character of our portfolio. Every product has its own individual appeal – and impresses with its remarkable quality. Deutsche Fliese AG is thus not only able to deliver on its promise of consistently high quality, but can also guarantee a level of craftsmanship that is only possible thanks to the location in Germany.

BW - Bremer Wandplatten

The BW portfolio impresses with a wide range of decors, colours and sizes and offers excellent value for money. The coordinated wall and flooring concept from BW caters for more traditional tastes and leaves no wish unfulfilled in this area. And the tiles are, of course, manufactured in accordance with the highest technical quality standards and rigorous ecological guidelines in Germany.

JOY. Meine Fliese

JOY. Meine Fliese conveys the joy of modern living over and over again! The interplay of colour, the different formats and combinations of shapes, and the material mix of porcelain, glass and earthenware conjure up impressive living concepts to satisfy the most exacting tastes. Quality materials, exquisite colours and contemporary designs – the wall and floor tiles from Joy embody the joy of creativity.


Profikeram wall tiles make it easy to bring new life into your home. New worlds of decor open up for every requirement and taste! Whether fashionable colours, decors refined with glass and metal effects or an intricate combination of materials – Profikeram wall tiles continually present new design aspects, are easy to install, and meet the highest German quality standards.


Robust even in the toughest conditions: the PRO portfolio presents an impressive variety of both glazed and unglazed porcelain gres floor tiles. Porcelain gres has outstanding material properties and is extremely resilient. With PRO, you can rely on a practical system concept that offers supplementary components such as skirting and step tiles for most series. In the formats 33×33cm and 30×60cm, the tiles from PRO are also the ideal complement to bathroom wall tiles.




Norddeutsche Steingut AG was founded over 140 years ago and has long been a leading supplier of ceramic wall and floor tiles in Germany. From day one, the development of technical expertise has been a priority. As a result, the Group has often been successful with new developments, and has carved out a role as a technical pioneer in the industry. With superior competence and creativity, together with a wide range of products, the Group has been delighting customers across the world.

Ever since the company was founded, Norddeutsche Steingut AG has always successfully adapted to changes at the point of sale, through a flexible attitude, technical developments and in-depth knowledge of the market. For example, after a period of repositioning in the 1990s, the Kerateam factory in Leisnig was founded, in cooperation with with Steuler-Fliesen. Just a few years later, NordCeram, a 100% subsidiary, started production in Bremerhaven.

Read more about the history of Norddeutsche Steingut.

Steuler Group

Steuler Group

The Steuler Group operates worldwide with a portfolio of leading brands and innovative technologies in the fields of Linings, Equipment Engineering and Tiles. Founded in 1908, the midmarket company today employs over 2,800 employees at 25 locations around the world.

Steuler develops, produces and installs corrosion-resistant and fireproof materials as well as lining systems for highly-specialised requirements in various industries, such as the chemical industry, metal extraction plants, power plants, hazardous waste incinerators, and in the iron and steel industry.

With its tiles group, Steuler is also one of the largest manufacturers of tiles in Germany and delivers more than 13 million square metres of tiles per year for the national and international markets.

The entire medium-sized group of companies with its headquarters in Höhr-Grenzhausen employs over 2,800 people worldwide. Together with some 25 national and international subsidiaries and agencies, the versatile industrial company offers customers and partners high-quality products and services.

Recognising opportunities, solving problems, promoting new developments – true to the spirit of its founder, progress is a traditional quality at the Steuler Group and has been at the focus of its activities for more than 100 years.



Deutsche Fliese AG is a member of the Steuler Group of companies

The Steuler Group operates worldwide with a portfolio of leading brands and innovative technologies in the fields of Linings, Equipment Engineering and Tiles. Founded in 1908, the midmarket company today employs over 2,500 employees at 25 locations around the world.

We are looking for people willing to work with dedication and enthusiasm to consolidate and strengthen our market position. Because as our company grows, your career opportunities and prospects grow with it.

We offer a stimulating work environment in a growing group of medium-sized companies characterised by intra-group autonomy and flat hierarchical structures. You will find the work interesting and varied and there are a wide variety of career opportunities open to you.

Are you looking for a new challenge?
Then find out more by visiting Steuler Group career site and become a part of the Steuler Group – Welcome to the team.